Bundesliga Americas announces “Bundesliga Haus” fan experience in New York City
2 April 2025 – Bundesliga Americas is thrilled to introduce “Bundesliga Haus,” a dynamic two-day fan-focused activation set to bring the excitement and culture of German soccer to New York City on April 11-12. This immersive event offers fans an unparalleled opportunity to engage with the Bundesliga community and experience the fervor surrounding one of the league’s most anticipated fixtures, Der Klassiker, featuring FC Bayern München and Borussia Dortmund, and live coverage from ESPN.
Fans in attendance will have the opportunity to enter a sweepstakes for the chance to win a trip to Germany that includes watching a Bundesliga match and experiencing for themselves the unique clubs, sold-out stadiums and unrivalled matchday atmospheres that German soccer has to offer.
Event highlights
- Friday, April 11 – Street FC Tournament & Kickoff Party
- Location: Bundesliga Common Ground Pitch (350 Grand St, New York, NY 10002)
- Time: 5:45 PM – 8:45 PM
- Activities:
- Bundesliga Haus Street FC Pickup Soccer Tournament: Local teams compete for a grand prize trip to Germany to attend a Bundesliga match
- Music, Classic Football Shirts displays, soccer tennis and giveaways
- Special appearance by Bundesliga Legend and World Cup winner, Jürgen Klinsmann
- Saturday, April 12 – ESPN+ Der Klassiker Watch Party
- Location: Café Katja (79 Orchard St, New York, NY 10002)
- Time: 10:00 AM – 3:00 PM
- Activities:
- Doors open at 10:00 AM with giveaways and complimentary drinks for the first 100 fans
- 10:30 AM: Roundtable discussion and meet & greet with Jürgen Klinsmann
- 11:30 AM: ESPN+ live coverage begins
- 12:30 PM: Der Klassiker match kickoff
- Signed jersey giveaways and sweepstakes winner announcements
Bundesliga International Managing Director and Chief Marketing Officer Peer Naubert said: “Der Klassiker is a global spectacle enjoyed by fans all over the world, and Bundesliga Haus is a fantastic opportunity to gather and watch in a totally unique matchday setting.
“With a Bundesliga and World Cup winner in attendance, plus a chance to win a dream trip to Germany, we are creating the perfect atmosphere for fans young and old to enjoy soccer in New York City. Our goal is always to bring soccer closer to people wherever they are watching, and we are excited to launch Bundesliga Haus in a cultural and sports hub like New York. This is just one part of our multifaceted approach in the Americas, as we continue to strengthen our presence across the market.”
Der Klassiker is a global spectacle enjoyed by fans all over the world
Peer Naubert, Bundesliga International Managing Director and Chief Marketing Officer
Admission to Bundesliga Haus is free and open to all fans on a first-come, first-served basis. Due to limited space, early arrival is recommended. To sign up for the Street FC pickup tournament, follow instructions from their latest Instagram post (@StreetFC). For the latest updates and event details, follow @Bundesliga on social media.
The Bundesliga has a long and storied history with the USA, having welcomed more players from the United States than any other top league in Europe. From Tom Dooley, who won the Meisterschale with 1. FC Kaiserslautern, and current USMNT captain Christian Pulisic, who made his name with Borussia Dortmund, to the likes of current national team players Joe Scally and Gio Reyna, the German top-flight remains the go-to destination for exciting, young American talent.
In September 2024, the DFL Deutsche Fußball Liga and leading multinational media, sports and entertainment group Relevent signed a long-term collaboration to expand marketing and sales activities across the Americas. In February, following the expansion of its New York team, the Bundesliga announced the opening of a content studio in Guadalajara, Mexico, reinforcing its commitment to delivering localised, high-quality content to fans across North, Central and South America.