More than 40.000 photos and videos: Bundesliga Media Days 2020-21

Recommended editorial content from YouTube

At this point you will find external content from YouTube that complements the article. You can show it with a click and hide it again.

I agree that external content from YouTube will be shown to me. This enables personal data to be transmitted to YouTube and cookies to be set by YouTube. You can find out more in YouTube’s privacy statement

Edit cookie settings

4 December 2020 – Many things were different this year – including the Bundesliga Media Days, which were once again successfully implemented by the DFL subsidiary DFL Digital Sports. From July to mid-September, in compliance with a strict hygiene concept, DFL Digital Sports set to work capturing the players and coaches of each club.

17,200 videos and 23,400 photoswere produced during the Media Days 2020/21

After weeks of shoots, as well as the follow-up shooting days in cooperation with the 18 clubs of the Bundesliga, the finalised content was distributed on time to international and national broadcasters, DFL partners and clubs – including ready-to-use and customisable material. In total, 17,200 videos and 23,400 photos were provided at the beginning of the 58th Bundesliga season.

In the end, the material is used in a number of ways for a variety of platforms, such as top match trailers, augmented reality team line-ups, virtual TV studios or GIFs for entertaining social media postings. The video above gives some insights into the journey of the Media Days material, from production to the final output.