How virtual advertising allows tailored messages to be sent all around the world DUESSELDORF, GERMANY - AUGUST 25: General view of the stadium with LED boards prior to the Bundesliga match between Fortuna Duesseldorf and FC Augsburg at Merkur Spiel-Arena on August 25, 2018 in Duesseldorf, Germany. (Photo by Lukas Schulze/Bundesliga/DFL via Getty Images )