Exclusive interviews, fan engagements, virtual round tables: Bundesliga matchdays offer enhanced experiences for broadcasters, media and fans
11 November 2021 – With a third of the season now played, the DFL, together with international broadcasters and media, continues to engage with football fans around the world.
The Bundesliga is the fastest growing league globally, in terms of both awareness and engagement, and with such tight competition for positions, international broadcasters and media were enthusiastic to tell the many stories of the 2021-22 Bundesliga season. As part of its efforts for Matchday 11, and in collaboration with the clubs in both the Bundesliga and Bundesliga 2, the DFL delivered more than 100 activations to support its partners, as part of its regular commitment to showcasing the best of German football.
Exclusive interview opportunities with current players and Bundesliga Legends
Initiatives included exclusive interviews with both current players and Bundesliga Legends in the build-up to the weekend’s action. As well as Lothar Matthäus and Jürgen Klinsmann speaking as part of exclusive interviews or media round tables, another Legend involved was Claudio Pizarro, who was at the Red Bull Arena in Leipzig and spoke with media in the build up to the match. As well as more formal interviews, the former SV Werder Bremen, FC Bayern München and 1. FC Köln striker went live on Instagram to answer questions from fans.
Players involved this week included Japanese talents Ao Tanaka (Fortuna Düsseldorf) and Sei Muroya (Hannover 96), as well as TSG Hoffenheim midfielder Chris Richards, who spoke with media from across the United States about his continued development, the reasons he came back to Hoffenheim, and the opportunities for young Americans in the Bundesliga. Richards also spent time exclusively with 433, the world’s biggest football content publisher on Instagram.
Jürgen Klinsmann speaking as part of a virtual media round table.1 / 2 
Ao Tanaka (Fortuna Düsseldorf) during an exklusive interview.2 / 2
Broadcasters around the world engaged with their Bundesliga fan bases, going beyond the linear experience and stirring yet more excitement for the weekend’s matches, giving away jerseys, balls and scarves. In addition, the Bundesliga’s global and local content partners highlighted the biggest storylines every weekend, such as Copa 90 focusing on 1. FC Köln’s Anthony Modeste’s distinctive celebration with Head Coach Steffen Baumgart. The Bundesliga’s influencer network is also active on a regular basis, engaging with new and existing fans on a local level and sharing their passion for the league.
Curated, localised content serves as the foundation for the ever-growing fascination with the Bundesliga’s unique clubs and superstar talents. With broadcasters utilising the DFL’s latest content offerings, such as the Social Media Matchday Feed and Interactive Feed, there is more content than ever available for fans to immerse themselves in the Bundesliga every weekend. The DFL is working hand in hand with its partners to continue offering the best possible content to the international fanbase.