Bundesliga Media Days 2022-23: Video and photo productions for the 60th Bundesliga season
1 February 2023 – The DFL subsidiary DFL Digital Sports pulled off a major logistics project – an image and video production involving more than 1,200 players and club employees – during the annual Media Days with the clubs of the Bundesliga and Bundesliga 2. At the same time, the Media Days are the basis for numerous photos and film clips that TV stations, streaming providers, other DFL partners, clubs as well as the DFL use on various channels over the course of the season.
20.8 TB of data material is produced during the Media Days
The Media Days 2022-23 for the 60th Bundesliga season have so far given rise to 12,000 video files, 28,500 images and 20.8 terabytes of data. A total of 998 players and 259 members from training and coaching teams were filmed and photographed during the filming days in summer and autumn last year. In the coming days and weeks, specifically the new arrivals from the winter transfer window will also take the spotlight at additional Media Days.
Video shootings are one item on the Media Days agenda – here an example of Marco Reus (Borussia Dortmund). 1 / 2 Photo: DFL/Getty Images/Reinaldo Coddou H.
Portrait shootings are one item on the Media Days agenda – here an example of Sadio Mané (FC Bayern München).2 / 2 Photo: DFL/Getty Images/Lukas Schulze
This season, international media partners were for the first time able stream from the production location and produce exclusive content for their broadcasters with individual players. High-quality trailer videos were also produced, which will be used among other things to promote selected matches, such as the “Klassiker” between FC Bayern München and Borussia Dortmund, in the International Product Portfolio (IPP).
The content produced during the Media Days will be shown by the DFL’s national and international partners and broadcasters. It can also be seen on the clubs’ platforms and on numerous Bundesliga channels, for example in the form of trailers for live matches, holograms in TV studios and GIFs for social media posts.
The above video provides an exclusive look behind the scenes of the Media Days and shows the connection between the production and the final use of the material.