CJ Entertainment and Media becomes home of the Bundesliga in Korea after three-year deal announced

9 July 2021 – CJ Entertainment and Media (CJ E&M) has become the place for Korean fans to watch Bundesliga matches after a three-year deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, was agreed.

The deal ensures that CJ E&M becomes the official Bundesliga broadcast partner in South Korea, with exclusive rights to all matches from Germany’s top division. In addition, the rights package includes the German Supercup, which will this year take place between Borussia Dortmund and FC Bayern München on 17 August, and the crucial relegation play-offs at the end of each season.

CJ E&M is South Korea’s largest entertainment company. Part of the CJ group, one of the Korea’s biggest business conglomerates, CJ E&M has an extensive portfolio across sports, media, television, film and music production. Bundesliga content will feature on the broadcaster’s wide range of platforms, including linear channels TVN and XTVN, as well as its Over-The-Top (OTT) platform TVING, and wide-reaching digital channels.

As well as the live action which promises goals, excitement and end-to-end action every matchday, Bundesliga International will work closely with the broadcaster to deliver insight and analysis throughout the week so that Korean fans are kept up to date on both the global stars and the local heroes that shine in the Bundesliga each week. Both parties will also work together on broader cooperation to ensure that the Bundesliga continues to grow throughout Korea.